Question: After reviewing the video in Module 1(A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago) , discuss the five communication fundamentals and the three

After reviewing the video in Module 1(A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago) , discuss the five communication fundamentals and the three ways to prioritize the integrated marketing communications strategies. Do you agree with his assessment? If so, why? If not, why not? Use at least one professional outside resource to substantiate your assessment. Try to use at least one example to substantiate the principles in the video.

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