After Round 4, you will write a 2-page product line report. This is where I will see if you understand the game. Select a major change (2+ points) in market share for your product that occurred between two consecutive rounds and explain it by analyzing each of the Four P's of marketingyour R&D and Marketing decisions compared to the competition. For example, if you lost 3 points of market share between rounds 2 and 3, this would be your theme. Consider ONLY those two rounds (no others) and only your product linenot your company. Old Capstone Couriers are available on the Capsim website if you need to reference your decisions and effects. You are explaining what you did and what your competitors did that caused you to lose or gain the points of market share. The first paragraph should be very short explaining the story you are tellingthe segment, the product, the two rounds, and the two market shares (the difference you are explaining). The next four paragraphs address each of the four P's of marketing, as they relate to the game and your decisions compared to the competition. Even if you believe it is only one factor (e.g., price) that caused the decline, I need to see the data for all the other factors to know that you are correct. Ill need specific details (numbers) for your decisions versus competition. When you have completed the four paragraphs, I should have a clear view of why you gained or lost the share you did. In the final paragraph, give me your products contribution margins and profitability (both proportions, not absolute numbers) for the two rounds. No explanation, just the four percentages. See the Guide on Profitability. NOTES: Do NOT give a round-by-round analysis of the simulation so far. Do NOT give me lengthy introductions about the game and the classyou only have 2 pages to show me you understand the connections so dont waste valuable space on fluff. Assume I know what is important in your segment. Do NOT give details of your Marketing decisions (media, sales staff, distributors), only the total spending for you and competition. Do NOT give me coordinates to describe your position on the perceptual map. Describe where you are in the circle relative to the ideal spot and competitors. You can use a small screenshot of the circle (1x1) and wrap the text around it if needed. Do NOT mention units, production, or inventorythey have nothing to do with market share. Do NOT use tables for the data. Actual vs. Potential: If the actual market share is different from the potential share, USE THE POTENTIAL MARKET SHARES. See the Guide on Actual v Potential. There are strict formatting guidelines that I absolutely require. If they are not followed, I will deduct 10% from the grade. Here are the format requirements: 1. Maximum of 2 pages I will stop reading at the end of the second page 2. 1-inch margins, Times New Roman 12-point font, double spaced, indent paragraphs, no extra spaces between paragraphs 3.