After running the Root Beer Game simulation, write a 45-page paper (12 point font, not including graphs,
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After running the Root Beer Game simulation, write a 45-page paper (12 point font, not including graphs, if any) answering these questions:
- Describe your approach to the game. How did you decide what to order? Did you forecast? Make decisions on your stocking levels?
- Calculate the mean, median, standard deviation and range for your orders to the wholesaler and of your inventory. Based on this data, do you see evidence of the bullwhip effect? What did you do that might have contributed to the wholesaler seeing swings in demand from you?
- How would basic inventory control and forecasting techniques have helped improve your performance in the game?
- Would any of the supply chain management techniques have helped your chains performance? Which technique would you choose for this situation? How would you have implemented it in the context of the game?
- Pick one of the techniques to shape demand (managing internal incentives a.k.a. the Hockey Stick, Coupons and Promotions, EDLP) and describe how the retailer could use it to smooth out the demand for root beer
Related Book For
Cost Management Measuring Monitoring And Motivating Performance
ISBN: 9781118168875
2nd Canadian Edition
Authors: Leslie G. Eldenburg, Susan Wolcott, Liang Hsuan Chen, Gail Cook
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