After studying this chapter, you should be able to:

Explain why communication is essential for effective management.

Discuss the importance of purpose$-$driven communications, including vision and mission and ways to persuade and influence others.

Explain how factors such as creating an open communication climate, the choice of communication channels, candor, questions, and nonverbal communications influence the quality of communication.

Describe the manager's role in using social media and personal networks to improve organizational communication.