Question: After successfully introducing a green tea - flavored chocolate bar to Japan, a chocolate manufacturer decides to develop a banana - flavored gum for the

After successfully introducing a green tea

-

flavored chocolate bar to Japan, a chocolate manufacturer decides to develop a banana

-

flavored gum for the market in Hong Kong. Although the company doesn't currently produce gum and is not selling anything in Hong Kong, their marketing research shows that this flavor is very appealing to this new market.

What marketing strategy are they utilizing?

Product development

Market penetration

Market development

Product diversification

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