After testing a new recipe on $200,000$ subjects and finding that people preferred it over the traditional version, Coca$-$Cola unveiled New Coke in $1985.$ Sounds like a safe move, right? Wrong.

Product loyalty and old$-$fashioned habits got in the way and people didn$$t buy New Coke as expected, costing the company $$4$ million in development and a loss of $$30$ million in back stocked products it couldn$$t sell.

Research the New Coke project and its lessons learned. Traditional Project Management $($TPM$)$ depends heavily on being able to clearly define what the client needs. You cannot create a detailed project plan without that information.

Within the framework of the TPM$,$ what could the Project Manager have done differently to get a clear definition of client needs?