After understanding Freshdirect's case, please answer the questions below: (Hint: in answering each question, you need to describe the theory or concept first, then apply it) Number 1 (20 points) Understand the external environment of Freshdirect. Are there any changes to the macro environment which has a positive or negative influence on the industry in which Freshdirect is located? Apply PESTEL framework or model to identify the most important factors in industry. Describe how it affects the industry? Number 2 (20 points) Do a SWOT analysis from Freshdirect. With reference to the Implications for Strategic and Strategic Questions in the SWOT Matrix (Strategic Management textbook by Frank Rothaermel), create a SWOT matrix. From the SWOT matrix, what is strategic action? Freshdirect to make the national market its operational area is a decision right? Also explain why. Number 3 (20 points) Use or apply Porter's competitive model to the industry where Freshdirect is are located. Describe how the strength of each competition competition competition is at the industry? Number 4 (20 points) Using the concept of strategic groups or groups, identify strategic groups in the industry where Freshdirect is located. Describe the intensity competition in each of these strategic groups. Number 5 (20 points) By applying the VRIO concept to Freshdirect's capabilities, explain Freshdirect's core competence. Also describe the core competences is in a competitive advantage (competitive advantage) for Freshdirect competition.

*please answer in the same page, so i wont ask twice.. my plan for asking question is 1 remaining. Thankyou :)