Question: After working for weeks on a difficult proposal for a client, Kevin learns that the client has accepted the proposal and will award the contract

After working for weeks on a difficult proposal for a client, Kevin learns that the client has accepted the proposal and will award the contract to Kevin's firm. When Kevin hears this from his boss, he yelps "Yahoo!" and automatically thrusts his fisted hand in the air. The acceptance of Kevin's proposal would be considered which of the following?
Multiple Choice
an attitude object
a core affect
cognitive dissonance
a behavioral intention

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