After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company. Each of your responses should be supported with a full paragraph and relate to the concepts in this module which include product innovation and development. This is not a case about promotion, social media, advertising, or pricing.

What is the decision facing Nature on Tap?

What factors are important in understanding this decision situation?

What are the possible alternatives? Fully describe at least two. Consider new products and innovations that this company might pursue. How can continue to maintain their market share?

Pretend you are the marketing manager at Nature on Tap. What decision$($s$)$ do you recommend?

What are some ways to implement your recommendation?