After you have studied Reading Between the Lines on pp$.360-361$ answer the following questions.

a$.$ What are the strategies of

P

&

G

and Energizer in the market for high$-$tech razors?

b$.$ Why, according to the news article, would Energizer have a hard time competing with

P

&

G

$?$

c$.$ Why wouldn't Energizer stick with its old razor and leave

P

&

G

to incur the cost of developing and marketing a new one on its own?

d$.$ Could Energizer do something that would make the Schick Hydro the market leader? Would that action maximize Energizer's profit?