Question: After you make a purchase from Amazon, you receive text messages from Amazon asking you to leave product reviews, refer friends and family to sign

After you make a purchase from Amazon, you receive text messages from Amazon asking you to leave product reviews, refer friends and family to sign up on Amazon, and redeem discounts and offers. By doing this, Amazon is clearly trying to engage with you, its customer. From the three objectives of CRM that you learned about, customer acquisition, retention, and profitability, which one do you think Amazon is trying to fulfill and how?

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