Again, consider BBAD from the case information provided in the Exams Module. BBAD uses a handful of advertising phrases in the branding of its apples and various manufactured products. Among others are "Git yosef a Bloomin' APPLE," and "It only takes one BBAD Apple to ruin your taste for any other apple!" Suppose BBAD experiences a network security breach in the form of a website hack, resulting in four problems/claims for the company:

-The BBAD logo and advertising catch phrases are altered everywhere they appear on the BBAD public website to become pornographic. This persists from 12:01 AM until nearly noon on the day of the breach. A group of concerned parents sue BBAD collectively for $25,000.

-The online shopping pages become inaccessible for shopping, which persists for four days while the website is being restored, resulting in a business interruption that costs BBAD an estimated $40,000.

-Customer data is stolen and placed on the dark web. BBAD settles quickly with all affected customers for a combined $500,000.

-BBAD separately relies on its social media platforms -- Facebook, Twitter and Instagram -- to inform the public of the problem, apologize for the occurrence and provide updates on efforts to restore the website. A consumer watch group alleges that BBAD self sabotaged its website for publicity and files a class action "on behalf of the public" for "false statements made in the media." Although the court eventually throws out this case against BBAD, defending against it costs $50,000.