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Emotions play an important role in risk communication. Emotions interact with risk judgments as well as actions (Xie, X et al., 2011, p. 450). Judgment and decision-making are often influenced by emotions. Some theories suggest that actions are actually expressive behavior of emotions.

Neural scientists discovered that the orbitofrontal cortex in our brain plays an important role in controlling emotional influences. When an emotion is judged as relevant, then it incorporates the emotional stimuli into judgments and decision-making. When an emotion is judged as irrelevant, it inhibits its influence (Xie, X et al., 2011).

Emotions play a partial mediating role in environmental risks. Environmental risks can be categorized as natural disasters and technological hazards. People perceive natural disasters and technological hazards in different ways. Natural disasters such as earthquakes and tornados are unmanageable. Technological hazards, in comparison, are thought to be more controllable due to the fact that most of them are caused by individual or collective actions of human beings (Xie, X et al., 2011).

Emotions can affect the communication in a positive and negative way. Different causes of hazards can induce specific emotions. Technological risks usually elicit more anger than natural disasters because people or agencies can be blamed. By contrast, natural catastrophes may elicit more sympathy for the suffered victims (Xie, X et al., 2011).