Question: a.How is consumer behaviour defined? Describe the difference in benefits of studying consumer behaviour for marketing managers,consumers and policy makers.Explain these differences and give examples

a.How is consumer behaviour defined? Describe the difference in benefits of studying consumer behaviour for marketing managers,consumers and policy makers.Explain these differences and give examples b.Examine the relative advantages and institution of in depth interviews and group discussions for an investigation into the consumer perceptions of a new brand of grocery delivery services

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