Ai, write a comment on this post. Audi has done a tremendous job of having their employees represent the company's values and identity. This is then passed on to the customers as the employees get to know each customer individually. Audi emphasizes having the right employees at their company and to hire and keep the "right" employees, they must dig deep to learn about them. Moving past the open arena on display for everyone, Audi sought to learn the faade, blind spots, and unknown aspects of employee life. Audi openly admitted they would rather hire someone who aligns with their values and identity than a more skilled worker lacking those qualities. Audi has found that the employees would then seek to learn these same aspects of their customers. Understanding customer wants/needs, where they vacation, and how they utilize their vehicles will give them better insight into serving them better. It also personalizes the buying experience and makes people feel connected to the company