AIM$\_$OSCM$\_$Required assignment$\_3\mathrm{.}3-$Global Strategies.png

Adapted:

Bartlett and Ghoshal$$s Typology of Multinational Companies

Operations managers of international and multinational firms approach global opportunities with one of four strategies: international, multi$-$domestic, global or transnational.

Task:

$1.$ Define the features of each strategy and map the companies below in each quadrant. Select five out of the ones mentioned below:

McDonald's

Caterpillar

Texas Instruments

Otis Elevator

Harley Davidson

Nestl$$

Coca$-$Cola

Heinz

Hard Rock Caf$$

$2.$ Explore the need to shift from one strategy to another for long$-$term sustainability, as markets and preferences are constantly changing.