Aim

This evaluation aims to test the student's ability to

Learning Objective Assessed

$2\mathrm{.}3$: Investigate the importance of customer relationships.

$3\mathrm{.}1$: Investigate the characteristics of a strong management team.

Material Covered

Instructions

Create a PDF Business Plan for your own, original, never before used business. You can use the Templates of Business Plan provided in the class, or come up with your own, as long as it includes all the sections:

$$The business model

$$Feasibility

$$Marketing

$$Operations

$$Finance

Each section can have multiple subsections, depending on the template you choose to use, but the general sections must all be covered. Please be as detailed as possible. Use pricing, marketing methods, customer segmentation, revenue sources, channel methods, all explained in detail.

Sample Business Plan $-$ Wooden Grain Toy Company.doc

If should be $10-20$ pages long, it can include pictures and graphics and please include a cover page, contents page and an APA Style References Page in the end. $25$ Points