Aiming at two or more distinct consumer groups, with different retailing approach for each group is a. Differentiated marketing b. Undifferentiated marketing C. Mass marketing d. Concentrated marketing Question 19 Not yet answered Marked out of 1.00 P Flag question Which one of the following is the reason for elastic consumers that the retailers should understand while fixing retail price? a. Purchase urgency is high b. There are no substitutes c. Consumers are price insensitive d. Purchase urgency is low