Air India can be classified as a service organization. How can you apply the service marketing principles

Fantastic news! We've Found the answer you've been seeking!

Question:

Air India can be classified as a service organization. How can you apply the service marketing principles to Air India? Do you have any advice as to how they could become better service marketers?

Related Book For answer-question

Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

See More Books

Posted Date: Feb 22, 2024 02:14 AM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
College, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles developed in this chapter to your school? Do you have...
Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...
An SAT prep course claims to increase student scores by more than 60 points, on average. To test this claim, 9 students who have previously taken the SAT are randomly chosen to take the prep course....
Osborne Organic Foods, Inc., has the following information for the years ending December 31, 2016 and 2015: Requirements 1. Compute the rate of inventory turnover for Osborne Organic Foods, Inc., for...
Record the following transactions in the accounts of a nongovernment VHWO or ONPO. 1. Purchased supplies on account, $50,000. 2. Used supplies costing $40,000. 3. Purchased equipment costing $16,000,...
Estimate the steady-state concentration profile when a typical albumin solution is subjected to a centrifugal field of 30000 times the force of gravity under the following conditions: the cell length...
Describe what you believe is implied by the term engagement risk. What are the key factors likely considered by Deloitte and other audit firms when assessing engagement risk? How, if at all, are...
1. Why did the short 20th century begin with the disintegration of 19th century society? 2. What are the characteristics of the short twentieth century? 3. What are the characteristics of the era...
Create a detailed synthesis on Human Behavior in Organizations ? and Impact of Transactional, Transformational and Laissez-Faire Leadership Styles on Motivation?
Write a reflective paper on a significant interpersonal relationship in your life. it should discuss; Communication dynamics, challenges, and strategies for improving communication within that...
Choose two theories of economic development. illustrate the main concepts of each theory. Focusing on one of the theories, discuss how it helps us to understand the economic growth and development in...
How does the straight-line method calculate depreciation?
In double-entry accounting, what happens when a company receives cash from a customer?
The Zipcar website provides details on membership and mentions a $ 7 . 0 0 monthly membership fee. A car can be rented for an hourly or daily rate. While the actual rate can vary, a car can be rented...
Tag, You Are It! The director of IT in your multi-state health organization has come to you as CEO imploring you to back his desire to revolutionize resource and patient tracking, thereby reducing...
Prepare a stock card using the following information A company is registered for GST which it pays quarterly, assume GST was last paid on the 30th of June 2019. It uses weighted average cost...
How else can Best Buy compete against new competitors like Walmart and online companies?
How Different Is Business-to-Business Marketing? Many business-to-business marketing executives lament the challenges of business-to-business marketing, maintaining that many traditional marketing...
As before, youre working with Jane Melody on Sonics marketing plan for launching a new smart phone. Now youre focusing on Sonics positioning and product life-cycle strategies by answering three...
Distinguish between debt capital and equity capital and suggest which is likely to be favoured by a company raising finance in a high-taxation environment.
The distinction between a prudent approach to the quantification of provisions on the one hand and the creation of secret reserves on the other will always be a matter for human attitude and whim....
If you owned some listed shares that had just doubled in value, would you say that you had gained and were better off than before?

Air India can be classified as a service organization. How can you apply the service marketing principles

Question:

Expert Answer:

As a service organization Air India can benefit from applying service marketing principles to enhance its offerings and customer experience Here are some ways Air India can apply service marketing pri... View the full answer

Marketing management

Students also viewed these marketing questions