"Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it is merely a broker and receives percentage service fees (commissions) from both guests and hosts in conjunction with every booking." "The CEO of Airbnb owns its success to its internationalization strategy."

What are the incentives of Airbnb to pursue an internationalization strategy? 

What is the international business-level strategy taken by Airbnb to conduct internationalization in the country you mentioned? 

Which and WHY country or area should Airbnb emphasize? 

What is the most salient environmental risk facing Airbnb in that country?

Answer rating: 100% (QA)

Answer 1 Incentives of Airbnb to pursue an internationalization strategy Market Growth By expanding internationally Airbnb can tap into new markets and customer segments driving revenue growth Diversi... View the full answer