Airline S adopted a well mixture of marketing strategies to attract its customers and retain them Firstly, it haswidened its market baseand began its operation in the heavily trafficked airports Secondly, to attract new customers, it hasadopted price cutting strategyand decided not to charge for the basic necessities such as checking baggage sitting in aisle seats, using pillow etc This move is in contrast to its competitors who are charging high for these basic needsIt also focused onpromotiona

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