Question: [ Al ] Alisha is the lead marketer at a new startup in the artificial intelligence industry. To boost sales, Alisha has been tasked with

[

]

Alisha is the lead marketer at a new startup in the artificial intelligence industry. To boost sales, Alisha has been tasked with increasing the value provided to customers. To do this, she can increase

decrease

.

or do both.

Price, perceived benefits

O Perceived benefits, price

Costs, perceived benefits

O Perceived benefits, her advertising budget

O Markup, features

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