Al else being equal, will a remarketing ad cost more or less on a CPC basis than other ads? Why? Less: users targeted through remarketing have a demonstrated interest in the product, so advertisers are willing to pay less to target them More: users targeted through remarketing have a demonstrated interest in the product, so advertisers are willing to pay more to target them Equal: though users targeted through remarketing have a demonstrated interest in the product it doesnt give advertisers incentive to pay more for them. Equals users targeted through remarketing have a demonstrated interest in the product so advertisers are willing to pay the same to target them