Alan Rubin separated motivations for using media into instrumental and ritualistic viewing. Explain each type of viewing

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Alan Rubin separated motivations for using media into instrumental and ritualistic viewing. Explain each type of viewing and provide examples of both from your own life. Which type of viewing do you think is most impactful, and why?

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Financial Accounting Reporting Analysis And Decision Making

ISBN: 9780730313748

5th Edition

Authors: Shirley Carlon, Rosina Mladenovic Mcalpine, Chrisann Palm, Lorena Mitrione, Ngaire Kirk, Lily Wong

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Posted Date: Jan 29, 2024 06:02 AM

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Alan Rubin separated motivations for using media into instrumental and ritualistic viewing. Explain each type of viewing

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Instrumental Viewing Instrumental viewing refers to the use of media for a specific purpose or goal This type of viewing is taskoriented and individua... View the full answer

Financial Accounting Reporting Analysis And Decision Making

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