Albert said that he believed in setting a good example for his friends by investing in a socially responsible mutual fund even though he expected a slightly lower return.

Briana said that she loved the thrill of day trading even though she knew that day traders typically underperform the market.

In this scenario, Albert is likely to be focused on the $$ benefits of the investment.

Briana is likely to be focused on the $$ benefits, more than the $q,$ benefits.