Alissa wants to start a business selling make-up products. She was advised by her mother to prepare
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Alissa wants to start a business selling make-up products. She was advised by her mother to prepare a business plan before she starting the business. She was also advised to conduct an industry analysis and a market study related to her business idea.
- In your own words, briefly describe the purpose of conducting industry and target market feasibility analysis for Alissa’s business idea. (3 Marks)
- In this case, identify and discuss the TWO (2) primary issues that should be considered when conducting industry and target market feasibility analysis. (4 Marks)
- Give ONE (1) example of any current business that you know and analyze its market and industry. (3 Marks)
Related Book For
Cost Management Accounting and Control
ISBN: 978-0324559675
6th Edition
Authors: Don R. Hansen, Maryanne M. Mowen, Liming Guan
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