Question: All answers should be thoroughly research - based with citations listed as needed. You can enrich your answers by adding your opinions as needed and

All answers should be thoroughly research-based with citations listed as needed. You can enrich your answers by adding your opinions as needed and desired.
1. Company Definition (25 points). What existing company is your focus, and what is the name of your new company? What are you selling? How many people are working in your company? Why did you choose this industry? What are the biggest advantages of being in this industry and what are the biggest challenges are you currently facing?

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