Question: All Around Marketers is working with WriteOn Stationery to create a back - to - basics campaign promoting handwritten letters and thank - you notes.

All Around Marketers is working with WriteOn Stationery to create a back

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basics campaign promoting handwritten letters and thank

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you notes. They believe the right consumer audience to start the trend will be this year's graduating students, who will start the viral process. Selecting this audience is known as

Seeding

Buzz Marketing

Viral Marketing

Decoding

All Around Marketers is working with WriteOn Stationery to create a

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