All else being equal, which will show a higher CLV: using a 10% discount rate or a 50% discount rate? What is one possible approach to increase the CLV of a customer? In a statistical model, what is the relationship between the independent variable(s) and the dependent variable? What chart (visual aid) do you use (or does the Enginius software use) to determine how many segments are in a data set? What are segmentation (or "basis) variables used for? Give an example of a segmentation variable (from one of the cases, or one of your own) What are discriminant (or "descriptor") variables used for? Give an example of a discriminant variable (from one of the cases, or one of your own). m) In a segmentation study, what type of data (variables) are used to determine how many segments there are? In a segmentation study, what type of data (variables) are used to describe the segments that you found? .. What is the classification step (follow-up) to a segmentation analysis? What type of data is used to do the classification? Explain What type of objects are displayed on the GE/McKinsey Matrix? How do you (or Enginius) decide how many dimensions to use in a positioning analysis? How do you (or Enginius) determine the names for the dimensions (axes) on a positioning map