All four projects revolve around a scenario in which you are the sales manager for an engine manufacturing company in the auto industry. As the sales manager, you are tasked with researching an industry to determine whether your company should diversify into it.

Now use the space below to discuss why your company should consider diversifying into your selected industry. Your response should be about 34 sentences in length. Be sure to answer the following questions: Prior to doing your research and analysis, what are your thoughts about how your company could expand to take on this new industry? What questions do you have regarding where to get the information and data required for the projects? Do you think this industry will have adequate data available for your research and data collection?