Question: All major multinational corporations ( MNCs ) formulate and implement strategies that result from a careful analysis of both external and internal environments. The success

All major multinational corporations

(

MNCs

)

formulate and implement strategies that result from a careful analysis of both external and internal environments. The success of this strategic planning will largely depend on accurate forecasting.

When MNCs scan the environment, what are two key areas for consideration that they must address?

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