Question: All managers recognize technology, information, and measurement systems as major barriers to successful supply chain collaboration. However, the people issues such as culture, trust, aversion

All managers recognize technology, information, and measurement systems as major barriers to successful supply chain collaboration. However, the people issues such as culture, trust, aversion to change, and willingness to collaborate are more intractable. Stanley E. Fawcett, Gregory M. Magnan, Matthew W. McCarter (2008)

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