All of the following are reasons why a service's best price is likely to be higher during periods of peak demand EXCEPT: Question 10 options: Off-peak customers are likely to value the product less than do peak-period customers. During peak periods, a service's costs are likely to be higher than during non-peak periods because peak-period costs include both capacity and operating costs, whereas off-peak-period costs include only operating costs. Incremental costs are likely to be lower during off-peak periods Customers may show greater price sensitivity during peak demand periods All of the above are reasons why a service's best price is likely to be higher during periods of peak demand

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