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requently on edhe Umudodde o 33. Compared with other types of retailers, department stores compete mainly on the basis of a. customer services. b. low prices. c. a very deep assortment of a few specific products. d. high sales volume. e. catalog sales. arrow product assortment in conveniem 54. A small self-service store that is open lone hours and carties best described as a a. discount store b. department store c. convenience store. d. supermarket e. category killer arrow product assortment in convenient locations is 35. Sam's and Costco are examples of a discounters b. warehouse clubs c. warehouse showrooms. d. discount clubs e. wholesalers. 37 36. Advertising, personal selling, sales promotion, and public relations are called a promotion mix components. b. marketing mix components. C. characteristics of a product. d. advertising tools. e nonpersonal communication _Is the paid, nonpersonal communication of information about products, services or ideas by identified sponsors through the various media. a personal promotion b. advertising C. personal selling d. public relations. e. individual promotion. 38. The three general types of media schedules are a. pulsing, beating, and continuous. b. short, medium, and long-term. c. morning, aftemoon, and evening, d. pulsing, continuous, and flighting. e. light, heavy, and alternating