all question please.

57. Yield management is not especially useful where: A. The service product can be stored B. Capacity is relatively fixed C. The service cannot be sold in advance D. The market can be fairly clearly segmented 58. Which of the following is true? A. Value is always lower than price. B. Value is what consumers are prepared to pay. C. Cost is always lower than price. D. Price is always lower than value, 59. A specific satisfier for a need is called a A. Product B. Demand C. Want D. Market 60. Structured decisions are also called decisions. A. Strategic B. Programmable C. Read-intensive D. Non-programmable 61. Inputs come from and outputs are transferred to the of a system A. Environment B. Sub-system C. Comparator D. Effector 62. When evaluating alternative capacity decisions, qualitative concerns exclude: A. Cash flow. B. Uncertainties about demand. C. Competitive reaction D. Technology change. 63. When demand exceeds capacity, a fim should A. Lower prices. B. Add workers. C. Temporarily lay-off workers. D. Advertise. 64. The marketing concept should be central to business strategy because: A. Business strategy is aimed at customers. B. Companies have a moral responsibility to care for their customers. C. Marketing enables firms to persuade their customers to buy things they do not really need. D. Customers will only spend money with firms that look after their needs