Question: All questions are compulsory . Please go over the PPT on canvas and read the following chapters and case study from the required textbook before

All questions are compulsory. Please go over the PPT on canvas and read the following chapters and case study from the required textbook before answering the questions.

CH: 11 Social influences on consumer behavior

Case: Big Buying on Black Friday Page- 322

CH: 12. Consumer Diversity

CH 13. Household and Social class influence

Q7. What is social class hierarchy?.

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