All submissions are evaluated based on ACCURACY, COMPLETENESS, READABILITY, GRAMMAR, SPELLING, and APPROPRIATE IN-TEXT CITATIONS and REFERENCING OF SOURCE MATERIAL. On page 2 of the text, Drs. Kotler and Keller (2016), posit the notion that \"Thus, financial success often depends on marketing ability.\" After reading the companion article (Marketing: The Unappreciated Workhorse), perform the following: 1) Provide a detailed explanation to an executive board regarding the concerns that various audiences have about marketing. Please consider including the problems with how typical corporate officers and the public view marketing. 2) Provide an explanation to the executive board of the multiple ways (plural) in which the text and the article suggest about how marketing can be more effectively understood by every stakeholder audience of an organization, and the strategies (plural) for changing the perceptions of marketing. 3) Provide an objective analysis to the executive board about whether the stakeholder concerns are valid, and please include an assessment about the effectiveness of the methods for addressing the concerns are likely to be. Please use specific informational illustrations (not branded examples} from the article and text to support the submission. {Insert the body of your response here) The term briefly (or brief) suggests a response of about 1,000 words. This is NOT a word count, rather itis a suggestion to keep the response focused, complete, and to the point. References Cited: [use APA style and cite/reference all material used in support of responses provided] Please refer to the \"Purdue Owl Writing Lab\" resources provided within Blackboard for APA style rules and illustrations