Question: All Submissions must be in Microsoft Word file format. Do not include the assignment or parts of theassignment in your submission.ScenarioYou are the revenue manager

All Submissions must be in Microsoft Word file format. Do not include the assignment or parts of theassignment in your submission.ScenarioYou are the revenue manager for the South Side Suites, a 450-room, busy downtown hotel. The monthof March is historically a high-demand period. During your daily revenue management meeting you sitdown with your team to discuss the upcoming busy period of the 3rd week of March.One of your team members, Raj, reminds everyone that the Mandalorian Madness Fan Group hasbooked 140 rooms for 3 nights with a Wednesday arrival date for the 3rd week of March. This group isguaranteed and will be paying $200 per night, per room. They have arranged for a Star Wars themeddinner on their last night and will be paying $55 per person for dinner that evening. The group expects125 guests to attend the dinner.Another member of the revenue management team, Aliya, mentions that they have another potentialgroup, Save the Tigers Wildlife Foundation, for the same week. This group would like to book for 5nights with a Monday arrival, and would like to book 300 rooms. This group is price-sensitive and iswilling to pay the group rate of $150 per night. Aliya mentions that this group will need 5 meeting roomsfor each day.At this point, Elizabeth, another member of the team, mentions that they have a prospective groupbooking for the same week. The group Elizabeth has lined up, Wacky Windsors Royal Fan Club, islooking to book 100 rooms for 4 nights with a Wednesday arrival and is willing to pay $210 per roomnight. The group is also looking to have a formal banquet on Wednesday and Saturday for 100 peopleand is willing to pay $105 per plate.
Knowing that your hotel cannot accommodate all 3 groups during the week in question, you and theteam decide to look at the expected transient business during that week. Your group has decided thatyou could expect the following transient business during the week in question:Sunday Monday Tuesday Wednesday Thursday Friday SaturdayExpectedTransientRoomSales15 Rooms First 3digits ofyourstudent IDLast 2digits ofyourstudent IDFirst 3digits ofyourstudent IDLast 3digits ofyourstudent ID55 Rooms 76 RoomsRate $190 $175 $195 $220 $225 $230 $245Some other information to help you make a decision:Meeting Room Rate - $1,000 per dayMeeting Room Variable Cost 10%Variable Cost for Dinner or Banquet 26%Required Questions:(10 Marks) Which group, if any, should the South Side Suites accept? Why? Include allcalculations in your submission.Your analysis must be supported by financial calculationsincluding:Total revenue for each possible scenario calculatedTotal occupancy for each possible scenarioADR for each possible scenarioRevPar for Each Scenario

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!