Question: All the questions are from the case study Got Milk? The Evolution of the Plant-Based Milk Industry. Elaborate in detail. 1. Whatarethekeyfactors thathavecontributedtothedecline ofthedairymilkbusiness andthegrowth

All the questions are from the case study "Got Milk? The Evolution of the Plant-Based Milk Industry". Elaborate in detail.

1. Whatarethekeyfactors thathavecontributedtothedecline ofthedairymilkbusiness andthegrowth ofthe PBM industry?

2. Were these drivers inevitable especially when viewed from the perspective of the dairymilkproducers?

3. Whatmightthedairymilkproducershavedonedifferently?

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