ALL the questions given below should be answered. A case report needs to be prepared containing a good analysis, recommendation and answers to the questions below.

1. How does Nestl appear to have defined creating shared value (CSV)? How is this value being distributed among its supply chain partners?

2. Looking forward, how might CSV translate into improvements in marketing or the supply chain, to enhance Nestl's corporate strategy?

3. Should Nestl focus on buying green coffee beans that are socially and environmentally certified (e.g., Fairtrade), or should it instead emphasize and expand its efforts to work directly with farmers in China?

4. Longer term, why might backward integration into coffee farming provide a better means of ensuring that sustainability is embedded in Nestl's business model? What are the potential costs and benefits of this strategy? Do you recommend this strategy for Nestl in China?

5. What other actions would you take, and why?

Case: Nestle SA: Nescafe Plan in China.