Allegiant Airlines Case Study

1. Allegiant almost had a monopoly on its market. How did Allegiant avoid competition with low-cost and other ultra-low-cost competitors?
2. Explain Allegiant's revenue model and pricing strategy. Comment on its effectiveness.
3. Explain the concept of a segmentation, targeting and positioning (STP) marketing plan in the context of Allegiant.
4. What makes Allegiant profitable compared to other airlines? Do you think Allegiant will be able to maintain its profitability in the long term?