Allen Corp. makes several different items that are often used as party favors. Which statement best describes the type of intermediary that Allen should use to make its goods available to customers?

Multiple Choice

Allen should use any intermediary that best facilitates its marketing strategy.

Allen should encourage intermediaries to compete for its business, then choose the cheapest one.

Allen should choose to not use an intermediary and distribute directly to customers in its target market.

Allen should use any intermediary it is comfortable with as long as it picks one type and sticks with it$.$

Allen should use national retailers for the best exposure.