Almarai started its operations in $1977$ by Irish brothers Alastair McGuckian and Paddy McGuckian and Prince Sultan bin Mohammed bin Saud Al Kabeer. During the carly years of the company's history, there was little infrastructure for the production and sale of milk in the Kingdom of Saudi.Arabia. Prince Sultan recognized that the area and the wider Middle East could benefit from higher quality milk production and logistics$.$ Almarai then set up a number of facilitics in regions across Saudi Arabia, which initially helped local farmers produce and distribute milk.During the carly $1990$s$.$ Almarai entered a period of restructuring and reinvestment that took it from a decentralized to a centralized structure. Five decentralized processing plants were replaced with a central processing plant. Ten small dairy farms that were scattered across Saudi Arabia were replaced with four large dairy farms in Al Kharj in the central region. In $2006,$ Almarai began to diversify its portfolio by pushing promotions on other dairy products and not just milk. It held a cheddar cheese product promotion throughout the Middle East to try and increase the number of households that bought the cheese on a regular basis. At the beginning of $2007,$ Almarai signed a memorandum of understanding with the authorized partners in Westem Bakeries Company Limited, to acquire up to $100\%$ ownership of these companies. And then raise the capital of the company to $(1\mathrm{.}090)$million Saudi rivals. The current capital is SR $8$ billion.According to the Almarai's board report for $2021,$ Saudi dairy company Almarai is planning to increase its market share by introducing new products during $2022.$ Proceeding with the robust growth strategy, the firm intends to implement record levels of investment in poultry by doubling supply through targeted investments over five years. By expanding the poultry segment, it will focus on maximizing the full potential of its core business lines across the Gulf Cooperation Council region and will lift the dairy market share in foods and long$-$life milk. Almarai currently