Question: Alpha Inc. announces a new computer operating system to be marketed under the name McSoftware. McDonald s Corp. asserts that the use of this name

Alpha Inc. announces a new computer operating system to be marketed under the name McSoftware. McDonalds Corp. asserts that the use of this name infringes on the McDonalds family of trademarks characterized by the prefix Mc attached to a generic term. Alpha responds that Mc has come into generic use as a prefix and therefore McDonalds has no trademark rights to the prefix. Alpha files an action, seeking a judgment that the mark McSoftware does not infringe on McDonalds trademarks. What factors will the court consider in deciding this issue? What will be the probable outcome of the case? Explain. 1) describe the issue(s)/problem(s),(2) state the law(s)/legal rule(s) that apply, (3) give the facts that are important to resolving the conflict (4) state your conclusion, and (5) explain possible alternate outcomes.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!