Question: Alpha Inc. announces a new computer operating system to be marketed under the name McSoftware. McDonald s Corp. asserts that the use of this name
Alpha Inc. announces a new computer operating system to be marketed under the name McSoftware. McDonalds Corp. asserts that the use of this name infringes on the McDonalds family of trademarks characterized by the prefix Mc attached to a generic term. Alpha responds that Mc has come into generic use as a prefix and therefore McDonalds has no trademark rights to the prefix. Alpha files an action, seeking a judgment that the mark McSoftware does not infringe on McDonalds trademarks. What factors will the court consider in deciding this issue? What will be the probable outcome of the case? Explain. describe the issuesproblems state the lawslegal rules that apply, give the facts that are important to resolving the conflict state your conclusion, and explain possible alternate outcomes.
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