Question: also an MP 3 player dock. Based on his experience with furniture, he believes the desk will be a popular item for four years, and

also an MP3 player dock. Based on his experience with furniture, he believes the desk will be a popular item for four years, and then will be obsolete
because technology will have changed again.
The FFM accountants have developed the following budget for the new executive desk:
(Click to view the budget.)
Requirements
Definition
Assume FFM expects to make and sell 16,000 units in the first 32 months (months 5-36) of production
(500 units per month) and 4,800 units (300 per month) in the last 16 months (months 37-52) of
production. If FFM prices the desks at $500 each, how much profit will FFM make in total and on
average per desk?
Suppose FFM is wrong about the demand for these executive desks, and after the first 36 months it
stops making them altogether. It sells 16,000 desks for $400 each with the costs described for months
5-36, and then incurs no additional costs and generates no additional revenue. Will this have been a
profitable venture for FFM?
Will your answer to Requirement 2 change if FFM still must incur the estimated fixed production costs
for the whole period through month 52, even if FFM stops making executive desks at the end of
36 months?
 also an MP3 player dock. Based on his experience with furniture,

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