Alt$-$milk products can be segmented based on dietary preferences, taste profiles, lifestyle choices, and health considerations. This involves targeting lactose$-$intolerant, vegan, or health$-$conscious consumers, as well as those with specific flavor preferences. Positioning strategies should tailor messaging to highlight nutritional benefits for health$-$focused consumers. They can ask, why is milk good for you? Maybe because its has $8$ grams of protein per serving. They can also emphasize sustainability for environmentally conscious segments, and showcase diverse flavors for taste$-$centric consumers. Customized marketing messages ensure a targeted approach, maximizing appeal across diverse consumer bases and addressing specific needs within each segment.