Question: Altechnology company specializing in high - end consumer electronics has identified strong capabilities in research and development ( R&D ) and marketing, but it has

Altechnology company specializing in high

-

end consumer electronics has identified strong capabilities in research and development

(

R&D

)

and marketing, but it has been consistently delaying product launches due to bottlenecks in the production phase. As a result, it is losing market share to competitors who are faster to market. Based on the value chain model, which primary activity should the company improve to address the delay in product launches?

.

Procurement

.

Operations

.

Service

.

Marketing

Sales

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