Alternative Alternative 1 Alternative 2 Alternative 3 Scale up production. Implement Key Account Management Remain status quo - They can meet their customer's ' KAM gives solutions to customers - The profit margin from the CCEL's demand as coffee bean output and create mutual benefits and long- order is less than 20%. increase. term relationship with customers. ' There would no scale up production - By scaling up production, Brewing - It can gain competitive advantage by so Brewing Peace will maintain its Peace can increase acquisition of making CCEL as key account that current customer. new customers and meet growth other competitors cannot offer. targets. There would be commitment and - There is customer loyalty as we build trust being lost as we cannot meet - Profits will increase as they can stronger relationship with customers. CCEL's order or harm our relationship handle larger orders from customers. with current farmer and customer. - Key accounts are profitable as it sell repeated purchase to customers and increase the volume of purchase Fi / 1% PotentialAlternatives