Question: Although Coca - Cola offers several different beverages for the global market, its primary product remains unchanged and standardized across the globe. This approach is

Although Coca-Cola offers several different beverages for the global market, its primary product remains unchanged and standardized across the globe. This approach is called
Question 7 options:
a strategic marketing approach.
a segmented marketing approach.
a tactical marketing approach.
a local marketing approach.
a global marketing approach.

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