Although eHook and eFury operate in the same consumer electronic industry, eHook has better sales and brand equity. This is attributed to eHook's commitment to innovation. The company has adequate financial and human capital to invest in research and development, an area in which eFury lags behind. In this scenario, which of the following critical assumptions of the resource$-$based view of a firm has been illustrated?

Question $19$ options:

resource value

resource heterogeneity

resource immobility

resource imitation